NEW YORK: Dan Klores Associates (DKA) has bagged three new sports accounts, with total billings in the neighborhood of dollars 400,000.
Two accounts involve new facilities for NBA teams. The Indiana Pacers have tapped the agency to promote its Conseco Fieldhouse, opening in time for the 1999-2000 season, while the city of Newark, NJ has charged DKA with a revitalization project that will accompany the building of a arena for the New Jersey Nets.
General Motors has also handed the firm a new assignment: coordinating the PR to support its title sponsorship of a PBS film about baseball legend Hank Greenberg, whose career was tainted by anti-Semitism. The film will debut next year.
'These are the type of projects where not just clients, but also fans will really know if they're not done right,' said DKA partner Peter Seligman.
DKA is also planning the September 13 launch of the ESPN Zone restaurant in New York, and may open a Houston office to accommodate its Shell business.