DIARY: Mama Mia! Hamm boots out chance to score with guys

Few sports teams in recent memory have received more - or better - publicity than the US Women’s World Cup soccer champions. But don’t expect the team’s marquee player, Mia Hamm, to capitalize on her popularity in a way that will demean the sport.

Few sports teams in recent memory have received more - or better - publicity than the US Women’s World Cup soccer champions. But don’t expect the team’s marquee player, Mia Hamm, to capitalize on her popularity in a way that will demean the sport.

Few sports teams in recent memory have received more - or better -

publicity than the US Women’s World Cup soccer champions. But don’t

expect the team’s marquee player, Mia Hamm, to capitalize on her

popularity in a way that will demean the sport.



Recently, several sources floated the idea that one of the teams in the

struggling men’s Major League Soccer league would offer Hamm a chance to

play. Hamm, while flattered by the suggestion, quickly nixed it. ’I’d

get wiped off the field,’ she said. ’I couldn’t compete at that level

with those guys. I’d have to pitch a tent inside the penalty box to get

a head start.’



MLS commissioner Doug Logan agreed. ’Any talk of that would be insulting

to the women’s game. They’ve fought very hard to get where they

are ... any attempt to create a public relations event will not happen

with MLS.’



MLS is taking a decidedly different approach to marketing its players

and the league than its predecessor, the North American Soccer

League.



The NASL’s Chicago Sting once drafted a Playboy Playmate who played

soccer in college. Alas, she refused to play along with the stunt and

never suited up for a game.



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