CLEVELAND: Watt/Fleishman-Hillard is about to snare a major seatbelt PR campaign contract from the Ohio Department of Public Safety and the Rainbow Babies & Children Hospital.
CLEVELAND: Watt/Fleishman-Hillard is about to snare a major
seatbelt PR campaign contract from the Ohio Department of Public Safety
and the Rainbow Babies & Children Hospital.
Pamela Barr, an SVP at Watt, said she could not comment on the
assignment until the parties involved had approved a final contract, but
PRWeek has learned the deal involves a state grant to the hospital,
which would then use Watt to promote seatbelt usage. The assignment
could bring Watt in the high six-figures of income over the next two
The PR program will probably start in October and continue into early
2001. It might also serve as a blueprint for other states hoping to
reach areas or populations that have low seatbelt usage. Watt beat out
several other Ohio agencies for the job.
FH announced its purchase of Watt this April (PRWeek, April 26), shaking
up what had been a sedate Cleveland PR market, made up of homegrown
firms that rarely competed with each other. Some onlookers speculated
that Fleishman’s entry into the market could change that scenario.
While this contract could be the first sign of such a shake-up, there’s
no indication that Watt’s new FH connection helped it secure the
But if the seatbelt program is picked up by other states, FH might have
an inside track to landing similar projects.