US Tennis Association hires two

WHITE PLAINS, NY: The United States Tennis Association has added a pair of aces to its communications staff. Andrea Berken has been tabbed director of communications, while Joe Favorito joins as director of publicity and media relations. The hires come at a busy time for the USTA, with its flagship event, the US Open, only weeks away. ’These hires illustrate our commitment to enhancing the communications and media relations functions, as well as our dedication to promoting tennis in this country,’ said USTA chief marketing officer Pierce O’Neil. Berken previously worked in the lifestyle/consumer division at Rowland Worldwide, and Favorito has held PR posts for the Women’s Tennis Association and the NBA’s Philadelphia 76ers.

WHITE PLAINS, NY: The United States Tennis Association has added a pair of aces to its communications staff. Andrea Berken has been tabbed director of communications, while Joe Favorito joins as director of publicity and media relations. The hires come at a busy time for the USTA, with its flagship event, the US Open, only weeks away. ’These hires illustrate our commitment to enhancing the communications and media relations functions, as well as our dedication to promoting tennis in this country,’ said USTA chief marketing officer Pierce O’Neil. Berken previously worked in the lifestyle/consumer division at Rowland Worldwide, and Favorito has held PR posts for the Women’s Tennis Association and the NBA’s Philadelphia 76ers.

WHITE PLAINS, NY: The United States Tennis Association has added a

pair of aces to its communications staff. Andrea Berken has been tabbed

director of communications, while Joe Favorito joins as director of

publicity and media relations. The hires come at a busy time for the

USTA, with its flagship event, the US Open, only weeks away. ’These

hires illustrate our commitment to enhancing the communications and

media relations functions, as well as our dedication to promoting tennis

in this country,’ said USTA chief marketing officer Pierce O’Neil.

Berken previously worked in the lifestyle/consumer division at Rowland

Worldwide, and Favorito has held PR posts for the Women’s Tennis

Association and the NBA’s Philadelphia 76ers.



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