NEW YORK: Lisa Mortman has traded in her athletic gear for the world of magazines, leaving a New York sports club chain scrambling to replace her.
NEW YORK: Lisa Mortman has traded in her athletic gear for the
world of magazines, leaving a New York sports club chain scrambling to
The health club, Crunch, has national ambitions and is now looking for a
PR director to lead its communications efforts.
Mortman departed to Four Corners Communications, a shop specializing in
magazine PR led by Drew Kerr. She was named a senior VP at Four Corners
and described her newly created role as ’chief cook and bottle
In the new position, Mortman will be responsible for promoting
Metropolis, a new design and architecture magazine. ’The offer was a
completely random one, but I really loved the kind of work that Four
Corners had done,’ said Mortman, who had been representing Crunch for
the last two-and-a-half years.
She previously worked on Democratic campaigns in Washington, DC.
Crunch, meanwhile, is forging ahead with plans to take its quirky gym
model outside the New York region. A spokesperson said there is no
timetable for replacing Mortman.