HOUSTON: NASA has sent Bates Churchill Public Relations on a mission to bring more tourists into one of its facilities.
HOUSTON: NASA has sent Bates Churchill Public Relations on a
mission to bring more tourists into one of its facilities.
The agency was selected last week to provide media relations and
special-event PR for NASA’s Space Center Houston. Bates Churchill takes
over from Dancie Perugini Ware, a local PR firm that had handled Space
Center Houston’s 1992 grand opening and served the account for nearly
Of the decision to seek new ideas and talent, Space Center spokeswoman
Teresa Ehrman said, ’We had different strategic goals because of the
competition within the attraction industry.’
Bates Churchill will work on a project basis without retainer, so no
specific dollar value or contract duration was available.
The account has already kicked into gear, with Bates Churchill
publicizing the opening of the Space Center’s newest attraction,
StarTropolis. The exhibit includes rides and games that simulate space
flight, weightlessness and G-force. It even features the Flyin’ Flusher,
a space-age bathroom. The center’s other attractions include an IMAX
Space Center Houston is operated by the Manned Space Flight Education
Foundation, a private entity set up to showcase NASA’s Johnson Space
Center to tourists. The Space Center was designed by a Walt Disney
subsidiary and has become Houston’s leading tourist attraction.
Bates Churchill is an operating unit of Bates USA, part of London-based