NASA launches tourist drive with Bates

HOUSTON: NASA has sent Bates Churchill Public Relations on a mission to bring more tourists into one of its facilities.

HOUSTON: NASA has sent Bates Churchill Public Relations on a mission to bring more tourists into one of its facilities.

HOUSTON: NASA has sent Bates Churchill Public Relations on a

mission to bring more tourists into one of its facilities.



The agency was selected last week to provide media relations and

special-event PR for NASA’s Space Center Houston. Bates Churchill takes

over from Dancie Perugini Ware, a local PR firm that had handled Space

Center Houston’s 1992 grand opening and served the account for nearly

eight years.



Of the decision to seek new ideas and talent, Space Center spokeswoman

Teresa Ehrman said, ’We had different strategic goals because of the

competition within the attraction industry.’



Bates Churchill will work on a project basis without retainer, so no

specific dollar value or contract duration was available.



The account has already kicked into gear, with Bates Churchill

publicizing the opening of the Space Center’s newest attraction,

StarTropolis. The exhibit includes rides and games that simulate space

flight, weightlessness and G-force. It even features the Flyin’ Flusher,

a space-age bathroom. The center’s other attractions include an IMAX

theater.



Space Center Houston is operated by the Manned Space Flight Education

Foundation, a private entity set up to showcase NASA’s Johnson Space

Center to tourists. The Space Center was designed by a Walt Disney

subsidiary and has become Houston’s leading tourist attraction.



Bates Churchill is an operating unit of Bates USA, part of London-based

Bates Worldwide.



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