Nakamichi taps JMPR for broader exposure

TORRANCE, CA: Mobile auto audio manufacturer Nakamichi USA has awakened from a long-dormant PR period.

TORRANCE, CA: Mobile auto audio manufacturer Nakamichi USA has awakened from a long-dormant PR period.

TORRANCE, CA: Mobile auto audio manufacturer Nakamichi USA has

awakened from a long-dormant PR period.



The company has enlisted the services of JMPR Public Relations to launch

a revitalization campaign for the company’s home and auto stereo

products.



JMPR, a 12-person, San Fernando Valley-based niche boutique specializing

in auto-related businesses, will coordinate all aspects of product

publicity and corporate communications.



Recently purchased by a Hong Kong company, Nakamichi is said to be in

the midst of a renaissance of sorts and is seeking wider exposure for

the company and its products in the US and Europe. PR had previously

been handled by an in-house team.



’We will be pumping up PR to help support the launch of several new

products in order to reach beyond traditional home audio distribution

channels,’ said Nakamichi director of marketing John Paul Lizars.



According to JMPR account executive Brian Shaffer, no other agencies

were considered for the account. ’We had worked with (president) Dean

Miller at Rolls-Royce, so when he went to Nakamichi, we just submitted a

proposal for their business,’ Shaffer said.



The value of the Nakamichi account was not disclosed, though one

estimate put the budget slightly below the six-figure mark.



This is the second high-profile audio win for JMPR, which has a

longstanding relationship with Bang & Olufsen. Other clients on the

firm’s roster include BF Goodrich Tires, Rolls-Royce Motor Cars,

Petersen Publishing Company, Robb Report Magazine and the Pebble Beach

Concours d’Elegance.



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