TORRANCE, CA: Mobile auto audio manufacturer Nakamichi USA has awakened from a long-dormant PR period.
TORRANCE, CA: Mobile auto audio manufacturer Nakamichi USA has
awakened from a long-dormant PR period.
The company has enlisted the services of JMPR Public Relations to launch
a revitalization campaign for the company’s home and auto stereo
JMPR, a 12-person, San Fernando Valley-based niche boutique specializing
in auto-related businesses, will coordinate all aspects of product
publicity and corporate communications.
Recently purchased by a Hong Kong company, Nakamichi is said to be in
the midst of a renaissance of sorts and is seeking wider exposure for
the company and its products in the US and Europe. PR had previously
been handled by an in-house team.
’We will be pumping up PR to help support the launch of several new
products in order to reach beyond traditional home audio distribution
channels,’ said Nakamichi director of marketing John Paul Lizars.
According to JMPR account executive Brian Shaffer, no other agencies
were considered for the account. ’We had worked with (president) Dean
Miller at Rolls-Royce, so when he went to Nakamichi, we just submitted a
proposal for their business,’ Shaffer said.
The value of the Nakamichi account was not disclosed, though one
estimate put the budget slightly below the six-figure mark.
This is the second high-profile audio win for JMPR, which has a
longstanding relationship with Bang & Olufsen. Other clients on the
firm’s roster include BF Goodrich Tires, Rolls-Royce Motor Cars,
Petersen Publishing Company, Robb Report Magazine and the Pebble Beach