Motorola on hunt for head honcho

SCHAUMBURG, IL: Motorola is searching for a vice president of public relations to pull together its many consumer PR efforts into a coordinated whole.

SCHAUMBURG, IL: Motorola is searching for a vice president of public relations to pull together its many consumer PR efforts into a coordinated whole.

SCHAUMBURG, IL: Motorola is searching for a vice president of

public relations to pull together its many consumer PR efforts into a

coordinated whole.



The new position would report to Geoffrey Frost, VP and director of

consumer communications. Frost himself is a newcomer to Motorola,

joining the electronics giant in February from Nike, where he had been

global director of advertising and brand communications.



Frost was brought in specifically to ’jump-start all marketing and

branding of consumer products,’ according to one source. He is said to

consider marketing PR a vital part of the company’s branding

efforts.



Various Motorola subsidiaries have been active on the PR front this

year. In March, the company’s computer group hired Mountain View,

CA-based MCA to handle PR, while in May, its imaging and entertainment

solutions arm chose Palo Alto’s Zoom Marketing for product PR.



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