BOSTON: Miller/Shandwick has picked up dollars 2 million from a pair of blue-chip technology clients, giving it close to dollars 6 million in new business since the start of the year.
BOSTON: Miller/Shandwick has picked up dollars 2 million from a
pair of blue-chip technology clients, giving it close to dollars 6
million in new business since the start of the year.
Miller/Shandwick’s Silicon Valley office bested Edelman and
Fleishman-Hillard for database software pioneer Informix, a plum account
that will add dollars 1.5 million to the agency’s coffers. The agency
also beat out F-H to win Stamford, CT-based Xerox Engineering Systems
(XES), an account worth dollars 500,000.
’We’ve been known primarily as a Compaq shop, but we’ve done a good job
of broadening our base of clients,’ said president Tony Sapienza.
The firm also picked up Intelligent Life, a Palm Beach, FL-based
portfolio of personal finance Web sites and publications, and named
Roger Bentley vice president.Bentley was previously GM of KVO’s Boston
EVP/GM Lisa Kelaita will oversee the Informix account team, which
includes four staff in Boston and seven at the firm’s Redwood Shores,
CA, office. Founded in 1980, Informix is aggressively beefing up its
marketing activity under new CEO Jean-Yves Dexmier after weathering a
period of financial difficulty.
The software firm had previously used Wilson McHenry, but ’it was tough
to keep the bandwidth up,’ Kelaita said. The account includes corporate
and product PR and for now is US-only, but international opportunities
exist in Canada and Europe.
Kelaita said the Silicon Valley office should report dollars 7 million
in billings this year.