Miller grabs dollars 2m in blue-chip firms

BOSTON: Miller/Shandwick has picked up dollars 2 million from a pair of blue-chip technology clients, giving it close to dollars 6 million in new business since the start of the year.

BOSTON: Miller/Shandwick has picked up dollars 2 million from a pair of blue-chip technology clients, giving it close to dollars 6 million in new business since the start of the year.

BOSTON: Miller/Shandwick has picked up dollars 2 million from a

pair of blue-chip technology clients, giving it close to dollars 6

million in new business since the start of the year.



Miller/Shandwick’s Silicon Valley office bested Edelman and

Fleishman-Hillard for database software pioneer Informix, a plum account

that will add dollars 1.5 million to the agency’s coffers. The agency

also beat out F-H to win Stamford, CT-based Xerox Engineering Systems

(XES), an account worth dollars 500,000.



’We’ve been known primarily as a Compaq shop, but we’ve done a good job

of broadening our base of clients,’ said president Tony Sapienza.



The firm also picked up Intelligent Life, a Palm Beach, FL-based

portfolio of personal finance Web sites and publications, and named

Roger Bentley vice president.Bentley was previously GM of KVO’s Boston

office.



EVP/GM Lisa Kelaita will oversee the Informix account team, which

includes four staff in Boston and seven at the firm’s Redwood Shores,

CA, office. Founded in 1980, Informix is aggressively beefing up its

marketing activity under new CEO Jean-Yves Dexmier after weathering a

period of financial difficulty.



The software firm had previously used Wilson McHenry, but ’it was tough

to keep the bandwidth up,’ Kelaita said. The account includes corporate

and product PR and for now is US-only, but international opportunities

exist in Canada and Europe.



Kelaita said the Silicon Valley office should report dollars 7 million

in billings this year.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in