SAN FRANCISCO: Looking to bring its solid reputation in the hi-tech space westward, Middleberg & Associates has opened an office in San Francisco.
SAN FRANCISCO: Looking to bring its solid reputation in the hi-tech
space westward, Middleberg & Associates has opened an office in San
The New York-based firm decided to establish its own West Coast presence
after a partnership with Bay Area firm Graham Communica-tions fizzled
out at the end of 1998, according to president and CEO Don
Managing director Heather Fondo, previously PR manager at Cybase, will
head up the fledgling office. Fondo said she is looking for both
director and AE-level hires to service Middleberg’s stable of five San
Francisco-based clients, which includes The Industry Standard magazine
The firm also has one client each in Seattle and San Diego.
Middleberg certainly has its work cut out for it, with firms like
Niehaus Ryan Wong, The Horn Group, Blanc & Otus, Copithorne & Bellows
and Phase Two Strategies, among others, all calling the Bay Area home.
But Fondo said the Middleberg name does carry some weight in San
Francisco: ’I think we do have a competitive advantage, and that’s our
expertise. The ideal goal is to make the San Francisco office just as
strong as New York.’
The practice will no doubt focus on the red-hot consumer Internet space,
but Fondo also hopes to attract a share of business-to-business clients.