Gore, at last, names his press secretary

WASHINGTON, DC: Al Gore took a big step toward solidifying his communications team with a series of key hires last week, including the long-awaited naming of a press secretary.

WASHINGTON, DC: Al Gore took a big step toward solidifying his communications team with a series of key hires last week, including the long-awaited naming of a press secretary.

WASHINGTON, DC: Al Gore took a big step toward solidifying his

communications team with a series of key hires last week, including the

long-awaited naming of a press secretary.



Catherine ’Kiki’ Moore will join Gore 2000 in that role starting

September 7th. The move comes at a time when Gore’s campaign clearly

could benefit from having a strong spokesperson with national experience

- especially in light of recent stories about the campaign’s lethargy in

The New York Times and The Wall Street Journal.



Moore’s experience gives them exactly that. She earned her stripes in

Democratic politics, serving as press secretary for the Democratic

National Committee and the Demo-cratic Leadership Council, an

organization headed by close Gore advisor Al From. She had also been

Tipper Gore’s press secretary during the 1992 campaign. Currently, Moore

is a partner at the DC-based Dewey Square Group, a communications

strategy firm.



One Democratic operative credited Moore with bringing ’credibility and

experience’ to the press office. ’She’s well-respected from her work

with the DLC and DNC,’ the source said. ’Kiki is one of a small group of

people that can offer experience at all those levels.’



Gore also signed up Deputy Director of Legislative Affairs Janet Murguia

to be a deputy campaign manager and director of public liaison. Murguia

starts on September 13.



Current executive director of the California Democratic Party Kathy

Bowler will be directing Gore’s effort in the state. Bowler has received

a lion’s share of the credit for directing the party during its

victorious showing in the 1998 elections.



Currently, Gore is considering a communications strategy that casts him

as ’Mr. Message’ and GOP frontrunner George W. Bush as ’Mr. Megabucks.’

However, primary challenger Bill Bradley continues to cast a shadow over

the Veep’s hopes, having drawn respect from the news media and

demonstrated fundraising prowess.



Even so, the VP remains the favorite, showing strength ini the

polls.



Despite the compressed primary schedule, it is still early in the

campaign - most voters have not really started to pay attention to the

campaign, much less to the ’inside baseball’ of the campaign itself.



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