SAN DIEGO: Is the 18-month Gateway/Weber Group relationship about to end?
SAN DIEGO: Is the 18-month Gateway/Weber Group relationship about
According to several sources, the PC powerhouse is in the market for a
new PR agency. Despite these reports - which include Edelman president
and CEO Richard Edelman confirming that his firm has been contacted by
Gateway - the company is denying the rumors.
’They’re not true,’ said Gateway VP of corporate communications Brad
Shaw. ’We’re very happy with Weber.’ When confronted with the Edelman
report, Shaw didn’t deny it. ’Always, as in any business, you want to
keep your options open well into the future,’ he explained.
Edelman, which represented Gateway before they were dropped for Weber,
is not a likely landing place for the business should it become
The agency represents Apple, which would pose a major conflict of
Weber Group president and CEO Marijean Lauzier chalked up the rumors to
the fact that Gateway has been looking for additional agency support for
their worldwide business. The company handed its Asian business to
Ogilvy PR in Hong Kong in early July - which makes sense, given that
Ogilvy has 17 offices in the Asia/Pacific region to Weber’s one. And
last April, Gateway chose to work with Paragon Communications in
’Some clients prefer a single- source agency and some prefer a mix of
agencies,’ said Lauzier. ’It’s nothing more than that.’
If Gateway is indeed looking for a new US agency, they may have
difficulty finding a top firm whose existing accounts don’t conflict
with the Gateway business. Shandwick represents Compaq,
Fleishman-Hillard has Dell and Brodeur Porter Novelli works for IBM.