E! Online taps vet for branding work

LOS ANGELES: E! Online, already one of the Web’s most- visited destinations, is set to launch a strong branding campaign, and has hired some fresh marketing talent to lead the charge.

LOS ANGELES: E! Online, already one of the Web’s most- visited destinations, is set to launch a strong branding campaign, and has hired some fresh marketing talent to lead the charge.

LOS ANGELES: E! Online, already one of the Web’s most- visited

destinations, is set to launch a strong branding campaign, and has hired

some fresh marketing talent to lead the charge.



The Internet spin-off of cable’s E! Entertainment Network tapped veteran

TV and e-commerce marketing pro Laurel Wyner Dunlea as VP of marketing.

Dunlea will oversee PR, brand strategy, advertising, research,

promotions and customer support. She replaces Sarah Lesch, who moved to

Denver to be with her fiancee.



E! Online, which does not have an agency of record, has also hired a new

director of PR, Roy Bodner of LA entertainment firm Bodner-Simmrin

Communications.



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