DIARY: Interns learn first lesson in PR: feed hungry reporters

After much cajoling, PRWeek was able to wrangle an invitation to the 1999 Summer Internfest in Central Park, billed by the organizers as ’a summer gathering for more than 100 summer interns of leading public relations agencies in New York City.’

After much cajoling, PRWeek was able to wrangle an invitation to the 1999 Summer Internfest in Central Park, billed by the organizers as ’a summer gathering for more than 100 summer interns of leading public relations agencies in New York City.’

After much cajoling, PRWeek was able to wrangle an invitation to

the 1999 Summer Internfest in Central Park, billed by the organizers as

’a summer gathering for more than 100 summer interns of leading public

relations agencies in New York City.’



Those of you who think this was just a crass attempt on our part to chat

up some coeds, shame on you. After all, what better way for this

magazine to meet and greet the next generation of PR pros? Weighing the

profound significance of the event, we decided to send two (single,

handsome, well-mannered) reporters, just in case.



Perhaps the next Bob Feldman would be in attendance, munching on a

hoagie.



Or we might find the next Carol Cone on the volleyball court. Alas, our

intrepid team found no interns at all when it reached its appointed

destination.



Disheartened, the PRWeek pair headed homeward, but one reporter caught

some interns making their way out of the park along Fifth Avenue. The

Internfest, it seems, had migrated eastward, but an organizer

nonetheless proclaimed the event a success.



The interns then showered the reporter with potato chips and soda,

showing that they had indeed learned the first lesson of PR: always be

sure to feed the hungry journalist.



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