If you build it, they will come ... unless the weather intervenes.
If you build it, they will come ... unless the weather
The Iowa-based Garst Seed Company learned this the hard way on the eve
of a recent media event. The company had sponsored the building of a
6.4-acre cornfield maze behind the Iowa baseball field seen in the film
Field of Dreams, and invited roughly 100 reporters for a media preview
on July 21. Garst even arranged to take reporters up in a helicopter to
get a prime view of the maze, which features the company name carved out
Unfortunately for Garst, the skies opened up on the night of the event,
washing out a local bridge and forcing a postponement. But the company’s
PR manager, Jeff Lacina, remains undaunted by the setback: he checked
the weather forecasts and rescheduled the press briefing for last
Lacina hopes the maze will be a PR boon. Its opening coincides with the
the 10th anniversary of the film.