If you want the good things in life, all you have to do is ask - assuming, that is, you’ve got some kind of PR angle.
If you want the good things in life, all you have to do is ask -
assuming, that is, you’ve got some kind of PR angle.
Freelance writer Jim Morgan had just finished a book about the eight
families who had lived in his Little Rock house during this century. To
publicize it, he decided to hit the road, and proposed writing a book
about driving a sports car across the country.
Unable to afford the type of car he wanted on a freelancer’s earnings,
Morgan came up with the idea of bringing Porsche in on his
Porsche saw the journey as a novel way to generate positive PR and gave
him a Porsche Boxster, a sleek sportscar with a pricetag in the dollars
Now Morgan is appearing at press events with Porsche executive VP Rich
Ford, talking about his trip and the car. The media has taken note:
stops in DC, New York, San Francisco and Los Angeles were well-attended,
and a crowd of about 100 came to a talk he gave auto writers in Detroit
’He generates a lot of interest,’ said Jean Hill, an exec with
Kermish-Geylin, the PR firm coordinating the tour. ’Jim is not your
typical Porsche owner.’
Morgan makes it clear from the start that he’s not a gearhead able to
talk about the mechanics of the car. ’I think I’m here for comic
relief,’ he jokes. ’It’s fun to talk about being a ’Porsche guy.’’