DIARY: Did you hear about the writer who got a free Porsche?

If you want the good things in life, all you have to do is ask - assuming, that is, you’ve got some kind of PR angle.

If you want the good things in life, all you have to do is ask - assuming, that is, you’ve got some kind of PR angle.

If you want the good things in life, all you have to do is ask -

assuming, that is, you’ve got some kind of PR angle.



Freelance writer Jim Morgan had just finished a book about the eight

families who had lived in his Little Rock house during this century. To

publicize it, he decided to hit the road, and proposed writing a book

about driving a sports car across the country.



Unable to afford the type of car he wanted on a freelancer’s earnings,

Morgan came up with the idea of bringing Porsche in on his

adventure.



Porsche saw the journey as a novel way to generate positive PR and gave

him a Porsche Boxster, a sleek sportscar with a pricetag in the dollars

40,000 range.



Now Morgan is appearing at press events with Porsche executive VP Rich

Ford, talking about his trip and the car. The media has taken note:

stops in DC, New York, San Francisco and Los Angeles were well-attended,

and a crowd of about 100 came to a talk he gave auto writers in Detroit

’He generates a lot of interest,’ said Jean Hill, an exec with

Kermish-Geylin, the PR firm coordinating the tour. ’Jim is not your

typical Porsche owner.’



Morgan makes it clear from the start that he’s not a gearhead able to

talk about the mechanics of the car. ’I think I’m here for comic

relief,’ he jokes. ’It’s fun to talk about being a ’Porsche guy.’’



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