NEW YORK: Cohn & Wolfe has allied itself with financial pros The Torrenzano Group, an alliance that may well lead to an acquisition in the near future.
NEW YORK: Cohn & Wolfe has allied itself with financial pros The
Torrenzano Group, an alliance that may well lead to an acquisition in
the near future.
Last week, the two firms agreed to an arrangement - described by Rich
Torrenzano as ’a first step’ - in which the agencies will work together
on a range of new and existing business.
The deal makes sense for both parties. It gives C&W a solid foothold in
the financial services sector (’rather than building from scratch, we
wanted a partner,’ said C&W president/CEO Steve Aiello). Torrenzano, on
the other hand, gets access to C&W’s sports and marketing expertise.
Both firms claim that they had not been looking to align themselves with
other agencies.
