C&W, Torrenzano take first ally step

NEW YORK: Cohn & Wolfe has allied itself with financial pros The Torrenzano Group, an alliance that may well lead to an acquisition in the near future.

NEW YORK: Cohn & Wolfe has allied itself with financial pros The Torrenzano Group, an alliance that may well lead to an acquisition in the near future.

NEW YORK: Cohn & Wolfe has allied itself with financial pros The

Torrenzano Group, an alliance that may well lead to an acquisition in

the near future.



Last week, the two firms agreed to an arrangement - described by Rich

Torrenzano as ’a first step’ - in which the agencies will work together

on a range of new and existing business.



The deal makes sense for both parties. It gives C&W a solid foothold in

the financial services sector (’rather than building from scratch, we

wanted a partner,’ said C&W president/CEO Steve Aiello). Torrenzano, on

the other hand, gets access to C&W’s sports and marketing expertise.



Both firms claim that they had not been looking to align themselves with

other agencies.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.