Burson acquires tech firm at dollars 1.5m

SAN FRANCISCO: Burson-Marsteller has acquired Hart Cooper Partners (HCP), a dollars 1.5 million firm focused on emerging technology companies.

SAN FRANCISCO: Burson-Marsteller has acquired Hart Cooper Partners (HCP), a dollars 1.5 million firm focused on emerging technology companies.

SAN FRANCISCO: Burson-Marsteller has acquired Hart Cooper Partners

(HCP), a dollars 1.5 million firm focused on emerging technology

companies.



The move came as no surprise to industry observers, as Burson issued

(and quickly retracted) a press release about the purchase two weeks ago

(PRWeek, July 19).



Founded 18 months ago by Kay Hart and Elizabeth Cooper, the firm serves

emerging companies in the enterprise software, e-commerce and venture

capital markets. HCP makes a nice fit for Burson’s technology practice,

which before now has focused on large clients like Sun Microsystems.



’We wanted to add to our existing capabilities,’ said Burson technology

chair Bill Fasig.



But BM was beaten to the punch over the past year by rivals Hill &

Knowlton, Ogilvy and BSMG Worldwide, who all were able to land

higher-profile firms for their technology practices.



BM brings IR expertise to HCP’s client base, a service viewed as

increasingly important for emerging technology companies who are

’aggressively moving toward an IPO and need careful guidance and

preparation,’ Cooper said.



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