ALLEN, TX: A North Texas school district plagued by bomb threats following the Littleton, CO, tragedy has hired a PR firm to avoid repeating the media relations missteps it took near the end of the last term.
ALLEN, TX: A North Texas school district plagued by bomb threats
following the Littleton, CO, tragedy has hired a PR firm to avoid
repeating the media relations missteps it took near the end of the last
The LeMaster Group has been given about three weeks and dollars 13,000
to help the Allen Independent School District (AISD) inform the
community of security and counseling measures for the new school
The Littleton shootings morbidly inspired juvenile pranksters to
threaten schools across the country. In this affluent Dallas suburb, the
AISD handled more than its share, having been forced to evacuate
campuses eight times in response to 12 threats over a two-week
In May, the media reported that the school board voted to cancel classes
as a result of the threats. But two days later, the district claimed it
only intended to curtail the schedule. ’We were trying to say something
was going to happen, but we didn’t know exactly what,’ spokesman Tim
Carroll told The Dallas Morning News.
Since then, the AISD has hired the Revell Group, led by a former FBI
associate deputy director, to study its security plans. It then spent
about dollars 1 million on security equipment, personnel and policy
The consultants were among those who suggested the district might want
to bring in some outside PR help.
’When you want to do something right the first time, you’ve got to get
expert advice,’ admitted school superintendent Dr. Barbara Erwin. Erwin
said LeMaster was selected on reputation alone.
’We want all the parents, students and teachers to know what to expect
when they come in on the first day,’ said Carey Conner, LeMaster’s
special projects consultant.