StarMedia steals away an IR head

NEW YORK: Web portal StarMedia Network has hired Gina Sorice away from Citigate Dewe Rogerson (CDR) to lead its IR department.

NEW YORK: Web portal StarMedia Network has hired Gina Sorice away from Citigate Dewe Rogerson (CDR) to lead its IR department.

NEW YORK: Web portal StarMedia Network has hired Gina Sorice away

from Citigate Dewe Rogerson (CDR) to lead its IR department.



Sorice was named director of IR and began her tenure in StarMedia’s New

York office today, reporting to StarMedia CFO Steven Heller.



Sorice, formerly CDR’s chief of Latin America, leaves a substantial hole

in the agency’s international operations. Until a replacement is hired,

Joe Mileti, CDR VP of international IR, will fill her role. Mileti, who

preceded Sorice as director of the firm’s Latin America presence, has

served as head of international IR since Sorice joined Citigate.



For StarMedia, Sorice’s hiring represents a small step in the

development of its corporate communications and IR operations. Romi

Schutzer, VP of corporate communications, is said to be seeking to

establish a multinational team of pros.



’The reason for this strong push is that the company believes in strong

brand awareness and educating the market on Internet opportunities,’ she

said. ’Illustrating the empowerment of Internet communications is

essential to a company like ours.’



StarMedia, which boasts offices in Argentina, Brazil, Chile, Colombia,

Mexico, Peru, Uruguay and Venezuela, secured the services of New

York-based Abernathy MacGregor Frank for IR prior to its May 26 IPO.

Sorice’s hiring, which comes as the company prepares to unveil its

first-quarter earnings, is not expected to affect the company’s

relationship with Abernathy.



A web portal aimed at 557 million Portuguese and Spanish speakers,

StarMedia has been a hit with venture capitalists like Chase Capital

Partners, Warburg Pincus and GE Capital, who pumped dollars 80 million

in equity capital into the company last October.



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