SmartAge seeks shop to ’tell its story’

SAN FRANCISCO: Internet start-up SmartAge.com, which recently made Upside Magazine’s list of the ’Hot 100 Private Companies,’ is on the hunt for a full-service PR firm.

SAN FRANCISCO: Internet start-up SmartAge.com, which recently made Upside Magazine’s list of the ’Hot 100 Private Companies,’ is on the hunt for a full-service PR firm.

SAN FRANCISCO: Internet start-up SmartAge.com, which recently made

Upside Magazine’s list of the ’Hot 100 Private Companies,’ is on the

hunt for a full-service PR firm.



SmartAge.com VP of marketing Doug Roseborough estimated the account to

be worth anywhere between dollars 15,000 to dollars 40,000 per month in

agency fees.



Since its January 1998 launch, PR for the San Francisco-based company,

which provides e-commerce and Web marketing services to small

businesses, has been handled on a part-time project basis by solo

practitioner Pat Reilly.



Roseborough said he is not necessarily seeking a hi-tech agency. ’We are

looking for a firm that first and foremost understands the small

business arena,’ he said. ’We want an agency that can help us tell our

story to the business community and that can get us into publications

that small business owners read.’



As part of this full-court PR press, SmartAge.com has hired former

Ketchum San Francisco senior account executive Courtly Stevens as a

senior PR manager, a position which reports to Roseborough.



Founded by former Ziff-Davis Publishing president Bill Lohse,

SmartAge.com claims a membership base of 500,000 companies using its

services, which include SmartClicks, a free banner exchange program.



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