NEW YORK: The personnel shuffle has continued in Edelman’s New York office, with exec Whit Clay leaving the agency to join Sloane & Company.
NEW YORK: The personnel shuffle has continued in Edelman’s New York
office, with exec Whit Clay leaving the agency to join Sloane &
Company.
Formerly a VP in Edelman’s New York financial practice, Clay worked at
the firm for two years. His exit comes on the heels of last month’s
sudden departure by Carol Ruth, former chairman and chief executive of
Edelman Financial (PRWeek, July 26). Ruth has since set up her own
financial shop, The Ruth Group.
Clay joins Sloane as a VP and is slated to work on a number of new
dot-com clients. Among them is likely to be the recently won
Govworks.com, a start-up that allows citizens to pay government bills
via the Internet.
Clay will draw upon his past experience at Washing-ton, DC-based
Capitoline International to help expose the site to the consumer and
industry press.
Agency founder Elliot Sloane hailed Clay’s arrival as ’a great hire.’ He
also touted the gains recently made by the firm in the Internet
sector.
The agency is rumored to have won the Govworks.com business over
Burson-Marsteller and Edelman offshoot PR21.
Sloane has also been tapped by a number of new Internet-based
operations, including Insound.com, an independent music site, and
UScreative.com, a job-recruitment site for the creative industries.
The agency is currently fighting a PR battle on behalf of client
Louisiana Pacific. The forestry giant is involved in a hostile bid for
Canada’s Groupe Forex and is using PR to generate support from
institutional shareholders.
Sloane is also readying a launch for a Harrah’s in New Orleans.
