Sloane gains a VP via Edelman staff

NEW YORK: The personnel shuffle has continued in Edelman’s New York office, with exec Whit Clay leaving the agency to join Sloane & Company.

NEW YORK: The personnel shuffle has continued in Edelman’s New York office, with exec Whit Clay leaving the agency to join Sloane & Company.

NEW YORK: The personnel shuffle has continued in Edelman’s New York

office, with exec Whit Clay leaving the agency to join Sloane &

Company.



Formerly a VP in Edelman’s New York financial practice, Clay worked at

the firm for two years. His exit comes on the heels of last month’s

sudden departure by Carol Ruth, former chairman and chief executive of

Edelman Financial (PRWeek, July 26). Ruth has since set up her own

financial shop, The Ruth Group.



Clay joins Sloane as a VP and is slated to work on a number of new

dot-com clients. Among them is likely to be the recently won

Govworks.com, a start-up that allows citizens to pay government bills

via the Internet.



Clay will draw upon his past experience at Washing-ton, DC-based

Capitoline International to help expose the site to the consumer and

industry press.



Agency founder Elliot Sloane hailed Clay’s arrival as ’a great hire.’ He

also touted the gains recently made by the firm in the Internet

sector.



The agency is rumored to have won the Govworks.com business over

Burson-Marsteller and Edelman offshoot PR21.



Sloane has also been tapped by a number of new Internet-based

operations, including Insound.com, an independent music site, and

UScreative.com, a job-recruitment site for the creative industries.



The agency is currently fighting a PR battle on behalf of client

Louisiana Pacific. The forestry giant is involved in a hostile bid for

Canada’s Groupe Forex and is using PR to generate support from

institutional shareholders.



Sloane is also readying a launch for a Harrah’s in New Orleans.



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