Siemens PR picks win over 19 firms

AUSTIN: Siemens, the dollars 26 billion communications giant, has chosen the team of Nashville-based Ackermann PR & Marketing and Dallas-based Hopkins & Associates over a host of global firms for two large chunks of its PR business.

AUSTIN: Siemens, the dollars 26 billion communications giant, has chosen the team of Nashville-based Ackermann PR & Marketing and Dallas-based Hopkins & Associates over a host of global firms for two large chunks of its PR business.

AUSTIN: Siemens, the dollars 26 billion communications giant, has

chosen the team of Nashville-based Ackermann PR & Marketing and

Dallas-based Hopkins & Associates over a host of global firms for two

large chunks of its PR business.



Hopkins and Ackermann beat out 19 national and international agencies in

Siemens’ four-month search for a firm to represent its Information

Technology Services and Communication Devices units. The contract’s

value and duration were not disclosed, but Kristine Ryan Tanzillo, the

group’s corporate communications director, said that she ’would like to

see this as a very long-term relationship.’



A&R Partners of Redwood City, CA had previously served Siemens’ San

Jose-based Information Technology Services division, while Dallas’

Morrow & Associates worked for the Communication Devices unit in Austin.

The agencies focused primarily on product support, but the

Ackermann/Hopkins team is likely to provide a more comprehensive range

of services, including media relations and crisis communications.



A&R participated in the recent selection process, but Morrow did

not.



’We felt that it was important to find an agency that understands the

dynamics of the consumer market as well as the business-to-business and

high-tech markets,’ Tanzillo said.



Larger firms that pitched were at a disadvantage since some may have

served one of Siemens’ competitors.



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