English import Rachel Postlethwaite of TSI Communications is a fast-talkin’, snowboardin’ consensus builder. Wow! Many to thanks Rachel for submitting our first-ever action shot.
English import Rachel Postlethwaite of TSI Communications is a
fast-talkin’, snowboardin’ consensus builder. Wow! Many to thanks Rachel
for submitting our first-ever action shot.
What do you do there? Besides explaining dialing codes to the UK, I
spend a lot of time convincing colleagues that doing PR for printers is
cool and hip; and I don’t just do it so I can go snowboarding in
Colorado where the client is based.
Tell us something interesting or amusing about your agency. Because of
the staffing needs in hi-tech PR, we encourage love and babies in the
company. Love is definitely in the cubicles. Five marriages have
resulted from employees meeting at TSI.
What was your greatest achievement? My best product launch was delayed
16 days: Freddy Fellows, who came in at seven pounds, 10 ounces.
What was your most embarrassing moment? Walking into an IBM Deep Blue
planning meeting that was actually a surprise baby shower. I turned Deep
What would you do if you didn’t do what you do? Run an American-style
cafe and deli in the UK. It would sell really good brownies, two-inch
high sandwiches and smoothies.
What is your favorite bumper-sticker? Quilting is Contagious.
What would you like to change about the PR industry? The image that
editors get calls from clueless junior people all day.
What will be the next big thing to hit PR and why?If Rudy Giuliani and
Hillary Clinton go face-to-face in a Senate race, it will be a dollars
40 million media extravaganza and better theater than The Iceman
Who will be the PR industry’s next big hero and why?
Kelly Fitzgerald, president of TSI Communications. I’m being reviewed
What is your idea of perfect bliss? Snowboarding in powder.
Who do you most look like? I’m a bad actress with an awful singing
voice, so I have to say a cross between Elizabeth Hurley and Sporty
Who or what do you hate most? Waiting.
What TV do you watch? I have my VCR programmed to record the BBC World
News and The Simpsons every day, so I get a balanced fix of Kosovo and
Do you have a secret daily pleasure? Chocolate. It’s not an especially
well-kept secret, though.
Who put the ’bomp’ in the ’bomp shoo bomp shoo bomp’?
I guess I still don’t get all these American expressions.
What is the secret of your success? I can type and talk really fast.