QUESTIONS & ANSWERS - Rachel Postlethwaite

English import Rachel Postlethwaite of TSI Communications is a fast-talkin’, snowboardin’ consensus builder. Wow! Many to thanks Rachel for submitting our first-ever action shot.

English import Rachel Postlethwaite of TSI Communications is a fast-talkin’, snowboardin’ consensus builder. Wow! Many to thanks Rachel for submitting our first-ever action shot.

English import Rachel Postlethwaite of TSI Communications is a

fast-talkin’, snowboardin’ consensus builder. Wow! Many to thanks Rachel

for submitting our first-ever action shot.



What do you do there? Besides explaining dialing codes to the UK, I

spend a lot of time convincing colleagues that doing PR for printers is

cool and hip; and I don’t just do it so I can go snowboarding in

Colorado where the client is based.



Tell us something interesting or amusing about your agency. Because of

the staffing needs in hi-tech PR, we encourage love and babies in the

company. Love is definitely in the cubicles. Five marriages have

resulted from employees meeting at TSI.



What was your greatest achievement? My best product launch was delayed

16 days: Freddy Fellows, who came in at seven pounds, 10 ounces.



What was your most embarrassing moment? Walking into an IBM Deep Blue

planning meeting that was actually a surprise baby shower. I turned Deep

Red.



What would you do if you didn’t do what you do? Run an American-style

cafe and deli in the UK. It would sell really good brownies, two-inch

high sandwiches and smoothies.



What is your favorite bumper-sticker? Quilting is Contagious.



What would you like to change about the PR industry? The image that

editors get calls from clueless junior people all day.



What will be the next big thing to hit PR and why?If Rudy Giuliani and

Hillary Clinton go face-to-face in a Senate race, it will be a dollars

40 million media extravaganza and better theater than The Iceman

Cometh.



Who will be the PR industry’s next big hero and why?



Kelly Fitzgerald, president of TSI Communications. I’m being reviewed

soon.



What is your idea of perfect bliss? Snowboarding in powder.



Who do you most look like? I’m a bad actress with an awful singing

voice, so I have to say a cross between Elizabeth Hurley and Sporty

Spice.



Who or what do you hate most? Waiting.



What TV do you watch? I have my VCR programmed to record the BBC World

News and The Simpsons every day, so I get a balanced fix of Kosovo and

Springfield.



Do you have a secret daily pleasure? Chocolate. It’s not an especially

well-kept secret, though.



Who put the ’bomp’ in the ’bomp shoo bomp shoo bomp’?



I guess I still don’t get all these American expressions.



What is the secret of your success? I can type and talk really fast.



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