WASHINGTON, DC: The last days of the second quarter were kind to Ogilvy’s DC office, which brought in more than a million dollars in business from new and existing accounts. The new work, in turn, spurred 16 new hires, bringing the office’s total to 145.
WASHINGTON, DC: The last days of the second quarter were kind to
Ogilvy’s DC office, which brought in more than a million dollars in
business from new and existing accounts. The new work, in turn, spurred
16 new hires, bringing the office’s total to 145.
Among the new clients are Sylvan Prometric, Holy Cross Health Systems
(HCHS), and iDEFENSE. Sylvan Prometric, a division of Sylvan Learning
Systems, offers online testing services. Ogilvy’s work for Montgomery
County, MD-based HCHS will consist of an integrated campaign, including
advertising.
The agency also grew from within, with two key clients, Pfizer and the
Center for Disease Control (CDC) expanding their business. The wins,
according to managing director Steve Dahllof, are a part of a concerted
effort to concentrate on what he called the ’very fast-growth sectors’
of healthcare and technology.
Ogilvy’s new hires were heavy on the account administration side. Laura
Honesty joins as an account director in the health and medical
practice.
Previously manager of the corporate marketing division at the American
Red Cross, Honesty will be working on the CDC’s ’Business Responds to
AIDS’ and ’Labor Responds to AIDS’ programs.
Danielle Mackey joins the strategic marketing practice in the same
account director role. She will work on accounts for the Better Sleep
Council and the American Furniture Manufacturers Association. In the
past, Mackey has served as a VP at Arlington, VA-based Z Communications
and in communications positions for Ringling Bros.
Barnum & Bailey Circus and Walt Disney’s World on Ice.
Joel Ranck, also hired as an account director, will work in the
corporate practice, concentrating on the company’s Pfizer business.
Previously at Golin/ Harris’ Atlanta office, Ranck supervised internal
communications for the agency’s sales force and led product PR for First
Union. He also co-founded Eklektik Communications, a PR firm in Prague.
