Ogilvy’s dollars 1m work windfall spurs 16 hires

WASHINGTON, DC: The last days of the second quarter were kind to Ogilvy’s DC office, which brought in more than a million dollars in business from new and existing accounts. The new work, in turn, spurred 16 new hires, bringing the office’s total to 145.

WASHINGTON, DC: The last days of the second quarter were kind to Ogilvy’s DC office, which brought in more than a million dollars in business from new and existing accounts. The new work, in turn, spurred 16 new hires, bringing the office’s total to 145.

WASHINGTON, DC: The last days of the second quarter were kind to

Ogilvy’s DC office, which brought in more than a million dollars in

business from new and existing accounts. The new work, in turn, spurred

16 new hires, bringing the office’s total to 145.



Among the new clients are Sylvan Prometric, Holy Cross Health Systems

(HCHS), and iDEFENSE. Sylvan Prometric, a division of Sylvan Learning

Systems, offers online testing services. Ogilvy’s work for Montgomery

County, MD-based HCHS will consist of an integrated campaign, including

advertising.



The agency also grew from within, with two key clients, Pfizer and the

Center for Disease Control (CDC) expanding their business. The wins,

according to managing director Steve Dahllof, are a part of a concerted

effort to concentrate on what he called the ’very fast-growth sectors’

of healthcare and technology.



Ogilvy’s new hires were heavy on the account administration side. Laura

Honesty joins as an account director in the health and medical

practice.



Previously manager of the corporate marketing division at the American

Red Cross, Honesty will be working on the CDC’s ’Business Responds to

AIDS’ and ’Labor Responds to AIDS’ programs.



Danielle Mackey joins the strategic marketing practice in the same

account director role. She will work on accounts for the Better Sleep

Council and the American Furniture Manufacturers Association. In the

past, Mackey has served as a VP at Arlington, VA-based Z Communications

and in communications positions for Ringling Bros.



Barnum & Bailey Circus and Walt Disney’s World on Ice.



Joel Ranck, also hired as an account director, will work in the

corporate practice, concentrating on the company’s Pfizer business.

Previously at Golin/ Harris’ Atlanta office, Ranck supervised internal

communications for the agency’s sales force and led product PR for First

Union. He also co-founded Eklektik Communications, a PR firm in Prague.



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