BOSTON: KVO Public Relations has pulled out of Boston, confirming that while the hi-tech PR market may be booming, Boston remains a tough nut to crack.
BOSTON: KVO Public Relations has pulled out of Boston, confirming
that while the hi-tech PR market may be booming, Boston remains a tough
nut to crack.
The Portland, OR-based hi-tech firm had been operating out of the
offices of Pinnacle partner Agnew Carter McCarthy, which is currently on
the block (PRWeek, July 26).
KVO CEO Sharon VanSickle said she began mulling the idea of leaving
Boston when the principals at ACM expressed interest in selling. ’When
they told me that they were going to go down that road, I saw it was
going to impact our ability to be situated there.’
Asked why KVO didn’t look for office space elsewhere, VanSickle said the
Boston office wasn’t growing and the firm decided to make investments on
the West Coast instead. ’We decided that it made more sense to refocus
on expanding other markets on the West Coast,’ she said.
KVO had originally moved account supervisor Lindy Holt from Portland to
Boston, but she later returned to the West Coast. The firm then hired GM
Roger Bentley and a SAE to head up the office, but both were let go in
May. Bentley is now with Miller/Shandwick (PRWeek, August 2) and the
SAE, Dave Lubbell, moved over to Copithorne & Bellows.
VanSickle said the Boston office handled only one client -
Pennsylvania-based software firm Cornet - but KVO lost that business
when the company got acquired. VanSickle said she had been drawn to
Boston by a former client, an Internet entrepreneur whose start-up
venture quickly fizzled.
The Boston operation accounted for roughly 5% of KVO’s dollars 8.8
million in billings for 1998, VanSickle added.