KVO leaves Boston due to slow growth

BOSTON: KVO Public Relations has pulled out of Boston, confirming that while the hi-tech PR market may be booming, Boston remains a tough nut to crack.

BOSTON: KVO Public Relations has pulled out of Boston, confirming that while the hi-tech PR market may be booming, Boston remains a tough nut to crack.

BOSTON: KVO Public Relations has pulled out of Boston, confirming

that while the hi-tech PR market may be booming, Boston remains a tough

nut to crack.



The Portland, OR-based hi-tech firm had been operating out of the

offices of Pinnacle partner Agnew Carter McCarthy, which is currently on

the block (PRWeek, July 26).



KVO CEO Sharon VanSickle said she began mulling the idea of leaving

Boston when the principals at ACM expressed interest in selling. ’When

they told me that they were going to go down that road, I saw it was

going to impact our ability to be situated there.’



Asked why KVO didn’t look for office space elsewhere, VanSickle said the

Boston office wasn’t growing and the firm decided to make investments on

the West Coast instead. ’We decided that it made more sense to refocus

on expanding other markets on the West Coast,’ she said.



KVO had originally moved account supervisor Lindy Holt from Portland to

Boston, but she later returned to the West Coast. The firm then hired GM

Roger Bentley and a SAE to head up the office, but both were let go in

May. Bentley is now with Miller/Shandwick (PRWeek, August 2) and the

SAE, Dave Lubbell, moved over to Copithorne & Bellows.



VanSickle said the Boston office handled only one client -

Pennsylvania-based software firm Cornet - but KVO lost that business

when the company got acquired. VanSickle said she had been drawn to

Boston by a former client, an Internet entrepreneur whose start-up

venture quickly fizzled.



The Boston operation accounted for roughly 5% of KVO’s dollars 8.8

million in billings for 1998, VanSickle added.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in