IN BRIEF

ARLINGTON, TX: Texas Health Choice, a managed care organization with more than 130,000 members in Houston and Dallas-Fort Worth, has chosen Blanchard Schaefer as its agency of record. The firm has been charged with differentiating THC from others in the marketplace through a branding program.

ARLINGTON, TX: Texas Health Choice, a managed care organization with more than 130,000 members in Houston and Dallas-Fort Worth, has chosen Blanchard Schaefer as its agency of record. The firm has been charged with differentiating THC from others in the marketplace through a branding program.

ARLINGTON, TX: Texas Health Choice, a managed care organization

with more than 130,000 members in Houston and Dallas-Fort Worth, has

chosen Blanchard Schaefer as its agency of record. The firm has been

charged with differentiating THC from others in the marketplace through

a branding program.



PORTSMOUTH, NH: Delahaye Medialink has announced that its sixth annual

Communications Measurement and Benchmarking conference will be held on

October 12 and 13 in Durham, NH.



NEW YORK: Today’s Man, the men’s apparel retailing giant, has tapped

Jericho Communications to help the chain launch four new stores in these

DC-area locations: Springfield, Sterling, Towson and Germantown.



BOSTON: First Call has launched a new wire service, Insider News Wire,

that lets users of its services track inside transactions and planned

sales of restricted securities.



COSTA MESA, CA: The Keith Companies has retained Coffin Communications

Group to handle the company’s IR program following its initial public

offering in July.



BURLINGTON, MA: Online news service NewsPage.com has hired TheJelly to

be its PR agency of record. The firm will also work on building the

online company’s brand awareness.



NEW YORK: Color systems developer Pantone has hired Spring, O’Brien to

provide PR for the company’s business-to-business and corporate

divisions.



HAYWARD, CA: Orlimar Golf has installed Scott Walsh in the newly created

position of manager, public relations.



IRVINE, CA: Litronic has retained Orange County, CA-based firm Townsend

& O’Leary to serve as PR counsel.



ST. LOUIS: The YWCA of Metro St. Louis has tapped Osborn & Barr as its

agency of record for the organization’s regional sexual assault

center.



TULSA: PR Newswire has opened its 35th bureau in Tulsa. The new office,

currently staffed by two full-time employees, joins 29 other bureaus in

the US and five in Europe and Asia.



CHARLESTON, SC: Employment Dispute Services, the developer of a binding

third-party arbitration process, has hired Jackson-Dawson Marketing

Communications to develop its PR presence.



NEW ORLEANS: The Beuerman Miller Group has been hired to lead

communications efforts for three new clients: the Bayou Steel Corp., the

Gulf Oyster Industry Council and Southern University of New Orleans.



WEEHAWKEN, NJ: Hedge fund manager Regency Capital has hired The

Cherenson Group for PR and strategic consulting.



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