Four finalists fight for tobacco work

WASHINGTON, DC: As the American Legacy Foundation marches towards the selection of a marketing agency for its dollars 300 million per year anti-tobacco campaign, the short list of candidates has been whittled down to four groups.

WASHINGTON, DC: As the American Legacy Foundation marches towards the selection of a marketing agency for its dollars 300 million per year anti-tobacco campaign, the short list of candidates has been whittled down to four groups.

WASHINGTON, DC: As the American Legacy Foundation marches towards

the selection of a marketing agency for its dollars 300 million per year

anti-tobacco campaign, the short list of candidates has been whittled

down to four groups.



The finalists are Arnold Communications, Kirshen-baum Bond & Partners,

Messner Vetere Berger McNamee Schmetterer/Euro RSCG and The Richards

Group. Each of these ’lead agencies’ have partnered with PR firms.

Arnold’s team includes PN; MVBMS has Smith & Harroff and Dan Klores

Associates; The Richards Group has paired with G/H; and The Richards

Group team includes Baker Winokur Ryder PR and Chlopak, Leonard,

Schechter & Associates.



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