FitzGerald beats out West Coast trio for hi-tech work

SAN FRANCISCO: Just months after snagging Fleishman-Hillard’s John Berard to head up West Coast operations, Cambridge-based FitzGerald Communications has hit the West Coast business jackpot.

SAN FRANCISCO: Just months after snagging Fleishman-Hillard’s John Berard to head up West Coast operations, Cambridge-based FitzGerald Communications has hit the West Coast business jackpot.

SAN FRANCISCO: Just months after snagging Fleishman-Hillard’s John

Berard to head up West Coast operations, Cambridge-based FitzGerald

Communications has hit the West Coast business jackpot.



The San Francisco branch of the hi-tech independent shop has picked up

three new clients - two lured away from larger agencies - worth more

than dollars 1 million in fee income. These recent wins effectively

double the agency’s San Francisco billings.



Of course, simply picking up new business in the Bay Area’s bulging

dot-com marketplace wouldn’t automatically qualify as news. But rather

than simply plucking any number of virgin start-ups out of the available

pool, FitzGerald won most of the new business in competitive bids.



Cupertino-based Lipstream Networks, which provides live voice chat over

the Internet, dumped Alexander Ogilvy, a relative industry giant, in

favor of the 20-person firm.



’It came down to resource availability,’ explained Lisa Hempel,

Lipstream senior marketing director. ’We wanted a team that was really

devoted to our account, and we felt that FitzGerald gave us more

mind-share at all levels.’



Fusion One chose FitzGerald over Fleishman-Hillard, which had handled

the company’s original positioning launch.



’We wanted a smaller, technology-focused agency that could help us rise

above the noise in the publications that follow our space,’ said Sally

Winship Comollo, VP of marketing for the Los Gatos start-up, which

provides Internet data synchronization on all of one’s computing

devices.



Brisbane-based Personic Software tapped FitzGerald for its dollars

30,000/month-plus account in a review whose finalists included such

major players as Cunningham Communications and Applied

Communications.



Recently relocated to new financial district digs, the San Francisco

branch now has about 20 people on staff and is projecting total billings

of dollars 3 million for 1999.



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