SAN FRANCISCO: Just months after snagging Fleishman-Hillard’s John Berard to head up West Coast operations, Cambridge-based FitzGerald Communications has hit the West Coast business jackpot.
SAN FRANCISCO: Just months after snagging Fleishman-Hillard’s John
Berard to head up West Coast operations, Cambridge-based FitzGerald
Communications has hit the West Coast business jackpot.
The San Francisco branch of the hi-tech independent shop has picked up
three new clients - two lured away from larger agencies - worth more
than dollars 1 million in fee income. These recent wins effectively
double the agency’s San Francisco billings.
Of course, simply picking up new business in the Bay Area’s bulging
dot-com marketplace wouldn’t automatically qualify as news. But rather
than simply plucking any number of virgin start-ups out of the available
pool, FitzGerald won most of the new business in competitive bids.
Cupertino-based Lipstream Networks, which provides live voice chat over
the Internet, dumped Alexander Ogilvy, a relative industry giant, in
favor of the 20-person firm.
’It came down to resource availability,’ explained Lisa Hempel,
Lipstream senior marketing director. ’We wanted a team that was really
devoted to our account, and we felt that FitzGerald gave us more
mind-share at all levels.’
Fusion One chose FitzGerald over Fleishman-Hillard, which had handled
the company’s original positioning launch.
’We wanted a smaller, technology-focused agency that could help us rise
above the noise in the publications that follow our space,’ said Sally
Winship Comollo, VP of marketing for the Los Gatos start-up, which
provides Internet data synchronization on all of one’s computing
Brisbane-based Personic Software tapped FitzGerald for its dollars
30,000/month-plus account in a review whose finalists included such
major players as Cunningham Communications and Applied
Recently relocated to new financial district digs, the San Francisco
branch now has about 20 people on staff and is projecting total billings
of dollars 3 million for 1999.