BOSTON: Six Boston-area agencies are vying for a PR contract with a new convention center that isn’t expected to open until 2003.
BOSTON: Six Boston-area agencies are vying for a PR contract with a
new convention center that isn’t expected to open until 2003.
The Massachusetts Convention Center Authority expects to select a firm
within the week to handle PR for the Boston Convention and Exhibition
Center (BCEC), which will cost approximately dollars 537 million to
build. The PR contract is expected to run between dollars 100,000 and
dollars 200,000 a year.
According to Convention Center Authority director of PR Andy Antrobus,
the search has been narrowed down to three agencies: Clarke & Company,
the Rasky/Baerlein Group and Kelly Habib John Integrated Marketing. The
CCA had also received proposals from Polaris Video Productions, the
Hubbell Group and Regina Villa Associates.
A recent Boston Globe article touted Clarke & Company as the favorite,
claiming that Rasky/Baerlein’s aggressive lobbying for the business may
have alienated board members. In a prepared response, Rasky/Baerlein
said, ’We feel very strongly that the ideas, strategy and plans
contained in our proposal and presentation are the best available and
would contribute to positioning Boston’s new convention center as one of
the best destinations in the world.’