Chicago’s office of cultural affairs has found a two-pronged recipe for PR nirvana: dancing and cows.
Chicago’s office of cultural affairs has found a two-pronged recipe
for PR nirvana: dancing and cows.
Hoping to showcase the city’s dancing talent, the department had been
planning a citywide New Year’s Eve party. It needed a ’catch,’ however,
so cultural affairs commissioner Lois Weisberg decided to create a
special dance for the celebration. She quickly hit upon a name for it:
When the dance was debuted last month, both of Chicago’s major dailies
featured it in front-page stories. Since then, the dance has been
unavoidable, with coverage on 120 broadcast reports. One local station
is televising Milly lessons each morning. ’We were quite surprised,’
said Jamey Lundblad, communications coordinator for the Chicago
Millennium Celebration, a group affiliated with the cultural affairs
Weisberg has also received tons of publicity this year for a group of
cow statues placed throughout the city’s business district. So, will
Chicagoans dance until the cows come home?