DIARY: Windy City goes silly for the Milly

Chicago’s office of cultural affairs has found a two-pronged recipe for PR nirvana: dancing and cows.

Chicago’s office of cultural affairs has found a two-pronged recipe for PR nirvana: dancing and cows.

Chicago’s office of cultural affairs has found a two-pronged recipe

for PR nirvana: dancing and cows.



Hoping to showcase the city’s dancing talent, the department had been

planning a citywide New Year’s Eve party. It needed a ’catch,’ however,

so cultural affairs commissioner Lois Weisberg decided to create a

special dance for the celebration. She quickly hit upon a name for it:

the Milly.



When the dance was debuted last month, both of Chicago’s major dailies

featured it in front-page stories. Since then, the dance has been

unavoidable, with coverage on 120 broadcast reports. One local station

is televising Milly lessons each morning. ’We were quite surprised,’

said Jamey Lundblad, communications coordinator for the Chicago

Millennium Celebration, a group affiliated with the cultural affairs

department.



Weisberg has also received tons of publicity this year for a group of

cow statues placed throughout the city’s business district. So, will

Chicagoans dance until the cows come home?



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