DIARY: When cat’s away, mice run PR show

At most agencies - especially small ones - top execs make it a point to schedule vacation time in a way that avoids overlapping absences. Not at Sacramento-based Deen & Black, which has recently embarked on what CEO Robert Deen calls ’an experiment.’

At most agencies - especially small ones - top execs make it a point to schedule vacation time in a way that avoids overlapping absences. Not at Sacramento-based Deen & Black, which has recently embarked on what CEO Robert Deen calls ’an experiment.’

At most agencies - especially small ones - top execs make it a

point to schedule vacation time in a way that avoids overlapping

absences. Not at Sacramento-based Deen & Black, which has recently

embarked on what CEO Robert Deen calls ’an experiment.’



Deen and his two partners are taking the entire month of August off.



The catch? All three have sworn not to check in with the office: no

phone calls, e-mail or checking messages for four full weeks.



The objective is to give the office’s two VPs, Bev Kennedy and Janet

Barbieri, a chance at running the business on their own. ’Unless you

really have to make decisions for yourself, you never really know what

it’s like to do it,’ said Deen.



But really, how easy is it for a Type-A agency head to keep his mind off

business for an entire month? No problem, said Deen - he’ll be

blissfully inaccessible in Eastern Peru.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in