DIARY: Hold the PB, they just want TheJelly

When we saw an announcement put out by the Winchester, MA-based PR agency TheJelly, we had to get the scoop. Not so much on the announcement itself, but on the firm’s name.

When we saw an announcement put out by the Winchester, MA-based PR agency TheJelly, we had to get the scoop. Not so much on the announcement itself, but on the firm’s name.

When we saw an announcement put out by the Winchester, MA-based PR

agency TheJelly, we had to get the scoop. Not so much on the

announcement itself, but on the firm’s name.



Luckily, partner and co-founder Bob McWade was only too prepared with an

answer. Actually, a bunch of answers.



’We handle the sweet stuff between the practice of public relations and

PR as it’s practiced on the Internet, the stuff between the two pieces

of bread that are strategy and tactics,’ said McWade. Fair enough.



McWade added that since ’sticky’ is a hot Net term and jelly itself is

sticky, the agency thought there couldn’t be a more appropriate and

catchy name for an Internet PR studio than TheJelly. Of course, there’s

also the issue of branding and making TheJelly stand out amidst its

competitors.



Mission accomplished on that count.



Stay tuned for news on rival firms attempting to cut in on TheJelly’s

turf - TheFluffernutter and TheVegemite.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.