DIARY: Dogged pros embrace their new pooch-friendly policy

Anyone who has worked for a magazine knows that allowing dogs into the newsroom would not constitute a potential hygiene problem - in fact, it might actually be a step in the right direction. But dogs in PR agencies, those bastions of propriety and cleanliness?

Anyone who has worked for a magazine knows that allowing dogs into the newsroom would not constitute a potential hygiene problem - in fact, it might actually be a step in the right direction. But dogs in PR agencies, those bastions of propriety and cleanliness?

Anyone who has worked for a magazine knows that allowing dogs into

the newsroom would not constitute a potential hygiene problem - in fact,

it might actually be a step in the right direction. But dogs in PR

agencies, those bastions of propriety and cleanliness?



One firm, Kratz & Jensen, recently crossed the so-called canine barrier,

opening its doors to mutts and their ilk every Friday. In the agency’s

New York office, about a dozen of the 50 staffers regularly take

advantage of the pooch-friendly policy. The idea was the brainchild of

K&J founder David Kratz, who knew he was onto something when a visit

from his poodle Derby elicited a chorus of ’oohs’ and ’aahs’ from

pet-deprived employees.



Outside of improving office morale, the dog-day afternoons landed the

agency on the cover of The New York Times, WINS radio and the Fox News

Channel - an unintended upshot, according to K&J partner Paul

Jensen.



’It’s kind of ironic that given everything we do, this is what we’d get

so much attention for,’ he said.



Jensen compared the Times piece to the New York magazine story about

young publicists that cast PR in a different light. ’That story

obviously got people talking about PR, but not in the way we’d like,’ he

said. ’This was sort of a funny version of that, and it certainly

humanizes what we do.’



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