WASHINGTON, DC: Waggener Edstrom, the number-one ranked firm in PRWeek’s hi-tech ranking, is moving eastward.
WASHINGTON, DC: Waggener Edstrom, the number-one ranked firm in
PRWeek’s hi-tech ranking, is moving eastward.
The Oregon-based agency is planning to open an office in the Washington,
DC area later this year. Although the precise date for the shop’s launch
has not been finalized, it will be located either within the District or
neighboring northern Virginia.
The firm’s interest in the Washington, DC area is ’obvious,’ according
to agency head Pam Edstrom, due to the number of hi-tech businesses in
the region. Another factor to consider is potential legislation
involving hi-tech companies, such as taxation of commerce on the
Internet. This issue will require a strong DC presence for those firms
with a hi-tech client roster.
Among Waggener Edstrom’s biggest clients are GTE’s new media division,
Liquid Audio, SAP America and Microsoft - which is currently having its
share of problems with the government.
The firm is searching for someone to head the DC operation who has
experience ’translating technology’ and identifying and expanding new
business, Edstrom said. The successful candidate will also have
experience in helping clients ’build their positions and communications
programs,’ as well as a ’strong understanding of the US eastern regional
and DC media.’
Waggener Edstrom, which was founded in 1983, has approximately 410
The firm’s other offices are located in Portland, Seattle, Santa Clara,
CA and Germany. Last year, the agency rang up nearly dollars 41 million
in income from its hi-tech clients. Waggener is also seeking to expand
its presence in the public affairs sector.