Waggener set to launch DC branch in hi-tech hotbed

WASHINGTON, DC: Waggener Edstrom, the number-one ranked firm in PRWeek’s hi-tech ranking, is moving eastward.

WASHINGTON, DC: Waggener Edstrom, the number-one ranked firm in PRWeek’s hi-tech ranking, is moving eastward.

WASHINGTON, DC: Waggener Edstrom, the number-one ranked firm in

PRWeek’s hi-tech ranking, is moving eastward.



The Oregon-based agency is planning to open an office in the Washington,

DC area later this year. Although the precise date for the shop’s launch

has not been finalized, it will be located either within the District or

neighboring northern Virginia.



The firm’s interest in the Washington, DC area is ’obvious,’ according

to agency head Pam Edstrom, due to the number of hi-tech businesses in

the region. Another factor to consider is potential legislation

involving hi-tech companies, such as taxation of commerce on the

Internet. This issue will require a strong DC presence for those firms

with a hi-tech client roster.



Among Waggener Edstrom’s biggest clients are GTE’s new media division,

Liquid Audio, SAP America and Microsoft - which is currently having its

share of problems with the government.



The firm is searching for someone to head the DC operation who has

experience ’translating technology’ and identifying and expanding new

business, Edstrom said. The successful candidate will also have

experience in helping clients ’build their positions and communications

programs,’ as well as a ’strong understanding of the US eastern regional

and DC media.’



Waggener Edstrom, which was founded in 1983, has approximately 410

employees.



The firm’s other offices are located in Portland, Seattle, Santa Clara,

CA and Germany. Last year, the agency rang up nearly dollars 41 million

in income from its hi-tech clients. Waggener is also seeking to expand

its presence in the public affairs sector.



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