Third Age seeks full-time agency

SAN FRANCISCO: Third Age Media, a San Francisco-based company that operates a content portal aimed at the 45 to 65-year-old men and women demographic, has launched a formal search for a full-time PR firm.

SAN FRANCISCO: Third Age Media, a San Francisco-based company that operates a content portal aimed at the 45 to 65-year-old men and women demographic, has launched a formal search for a full-time PR firm.

SAN FRANCISCO: Third Age Media, a San Francisco-based company that

operates a content portal aimed at the 45 to 65-year-old men and women

demographic, has launched a formal search for a full-time PR firm.



The three-year-old privately funded company recently received its third

round of financing, providing the capital to seek outside PR counsel,

according to PR manager Mindy Cebers.



’We are looking for an agency with consumer and business expertise,’

said Cebers. ’It doesn’t necessarily have to be a hi-tech agency.’



Cebers also specified that the successful candidate will need to have a

San Francisco office in order to give the account the attention she

desires. The goal of the PR campaign will be to ’increase brand

awareness of the site within the mainstream target audience,’ she

specified.



Cebers, who spent four years at Blanc & Otus before joining Third Age,

said the PR campaign budget has yet to be determined.



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