MARINA DEL RAY, CA: The Terpin Group, which specializes in new media and Internet start-ups, has hired a new general manager and picked up four new clients worth more than dollars 300,000 in its Marina Del Rey headquarters.
MARINA DEL RAY, CA: The Terpin Group, which specializes in new
media and Internet start-ups, has hired a new general manager and picked
up four new clients worth more than dollars 300,000 in its Marina Del
Michael Garfinkel recently filled a GM vacancy in Los Angeles, where he
will be responsible for supervising all Southern California accounts and
leading new business efforts in the region.
Previously, Garfinkel spent three years as founder and principal of
Asbury Communications, a Hollywood PR firm specializing in new media and
While there, he helped launch the first Internet cartoon and worked as
press director for the 1997 Hollywood Film Festival.
In the weeks since Garfinkel’s arrival, Terpin has more than doubled its
Probably the most high-profile of the firm’s new clients is FreeMac.com,
a Santa Monica-based company that plans to give away iMacs to a number
of consumers in exchange for three-year service accounts with
Terpin is promoting the two-month-old company’s fall launch with a
consumer campaign aimed at potential buyers and a push to reach
investors and analysts.
Other new clients added to the agency’s Southern California roster
include Direct Stock Market, ChannelCommerce.com and iBoost.
Terpin’s New York City branch, helmed by recent Seagram’s recruit Amy
Goldberger, has also landed its share of new business in recent
Newly signed Silicon Alley clients include PageTalk (which enables
people to create audio on the Internet), e-Call (a provider of voice
messaging technology), Push Media (the developer of the first broadband
music web site) and Bungo (a maker of software that enables users to
manage and share data). Overall, these East Coast clients - all
start-ups with no previous PR agency of record - have boosted New York
revenue by 80%, according to Goldberger.
Founded in 1991, The Terpin Group has about 18 employees and operates
full-service offices in the San Francisco Bay area, Marina Del Ray and
New York City.