Terpin lands dollars 300k in wins, new LA boss

MARINA DEL RAY, CA: The Terpin Group, which specializes in new media and Internet start-ups, has hired a new general manager and picked up four new clients worth more than dollars 300,000 in its Marina Del Rey headquarters.

MARINA DEL RAY, CA: The Terpin Group, which specializes in new media and Internet start-ups, has hired a new general manager and picked up four new clients worth more than dollars 300,000 in its Marina Del Rey headquarters.

MARINA DEL RAY, CA: The Terpin Group, which specializes in new

media and Internet start-ups, has hired a new general manager and picked

up four new clients worth more than dollars 300,000 in its Marina Del

Rey headquarters.



Michael Garfinkel recently filled a GM vacancy in Los Angeles, where he

will be responsible for supervising all Southern California accounts and

leading new business efforts in the region.



Previously, Garfinkel spent three years as founder and principal of

Asbury Communications, a Hollywood PR firm specializing in new media and

entertainment.



While there, he helped launch the first Internet cartoon and worked as

press director for the 1997 Hollywood Film Festival.



In the weeks since Garfinkel’s arrival, Terpin has more than doubled its

LA billings.



Probably the most high-profile of the firm’s new clients is FreeMac.com,

a Santa Monica-based company that plans to give away iMacs to a number

of consumers in exchange for three-year service accounts with

Earthlink.



Terpin is promoting the two-month-old company’s fall launch with a

consumer campaign aimed at potential buyers and a push to reach

investors and analysts.



Other new clients added to the agency’s Southern California roster

include Direct Stock Market, ChannelCommerce.com and iBoost.



Terpin’s New York City branch, helmed by recent Seagram’s recruit Amy

Goldberger, has also landed its share of new business in recent

weeks.



Newly signed Silicon Alley clients include PageTalk (which enables

people to create audio on the Internet), e-Call (a provider of voice

messaging technology), Push Media (the developer of the first broadband

music web site) and Bungo (a maker of software that enables users to

manage and share data). Overall, these East Coast clients - all

start-ups with no previous PR agency of record - have boosted New York

revenue by 80%, according to Goldberger.



Founded in 1991, The Terpin Group has about 18 employees and operates

full-service offices in the San Francisco Bay area, Marina Del Ray and

New York City.



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