Stanton cruises with dollars 1m Mitsubishi work

CYPRESS, CA: Concluding a PR agency search that included such major multinational agencies as BSMG, Edelman and Ruder-Finn, Mitsubishi Motor Sales of America last week announced the selection of Stanton Crenshaw Communications for its dollars 1 million account.

CYPRESS, CA: Concluding a PR agency search that included such major multinational agencies as BSMG, Edelman and Ruder-Finn, Mitsubishi Motor Sales of America last week announced the selection of Stanton Crenshaw Communications for its dollars 1 million account.

CYPRESS, CA: Concluding a PR agency search that included such major

multinational agencies as BSMG, Edelman and Ruder-Finn, Mitsubishi Motor

Sales of America last week announced the selection of Stanton Crenshaw

Communications for its dollars 1 million account.



A New York agency that doesn’t currently handle any other auto-related

clients, Stanton Crenshaw might have seemed like a dark horse candidate

for the Orange County, CA-based account, which was previously handled by

Manning Selvage & Lee. However, according to public affairs and

corporate communications director Kim Custer, it was the agency’s

general consumer and business experience, as well as their ’creative

thinking,’ that won them the business.



’We have lots of experience in-house in the automotive market, but

Stanton Crenshaw brings lots of expertise in brand management and brand

positioning, which we really needed,’ Custer explained.



Stanton Crenshaw will open a Southern California office in September to

service the new client.



Jerry Swerling of Swerling & Associates in Marina Del Rey, who

coordinated the agency search, called the pitch a close race to the end.

’Even though this was not a huge budget account, it was as rigorous and

competitive a review as any I’ve been involved in,’ he said.



Stanton Crenshaw will create and implement a national campaign geared

toward increasing awareness of the Mitsubishi brand and generating

attention for the product line, including the Eclipse sports coupe,

Galant mid-sized sedan and Montero luxury SUV.



Founded in 1995, Stanton Crenshaw has about 50 employees and projects

nearly dollars 5 million in revenue for 1999. Other clients include

Burton Snowboards and Aetna.



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