Sports shop Alan Taylor goes hi-tech

NEW YORK: Sports specialist Alan Taylor Communications is not the first firm that comes to mind when it comes to dot-com clients, but a host of new wins might go a long way toward changing that perception.

NEW YORK: Sports specialist Alan Taylor Communications is not the first firm that comes to mind when it comes to dot-com clients, but a host of new wins might go a long way toward changing that perception.

NEW YORK: Sports specialist Alan Taylor Communications is not the

first firm that comes to mind when it comes to dot-com clients, but a

host of new wins might go a long way toward changing that

perception.



The agency won three sports-flavored dot-com accounts last week, which

will add dollars 500,000-plus annually to the firm’s coffers. The new

clients are ActiveUSA.com, Myteam.com and TodaysSports.com.



CEO Alan Taylor said the new business is not part of a conscious effort

to increase its presence in the dot-com area. ’It’s as if the work is

being forced on us,’ he joked. ’These people want to generate eyeballs.

It’s a testament to our knowledge of the media that we’ve been

selected.’



VP Bret Warner will head an account team of five servicing the

accounts.



To accommodate the new clients, the agency is looking to add two or

three pros who have ’a flair for hi-tech jargon,’ Taylor said.



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