MONTVALE, NJ: The corporate PR shuffle among automobile manufacturers continued last week when Mercedes-Benz USA hired Elke Martin away from Saab Cars USA.
MONTVALE, NJ: The corporate PR shuffle among automobile
manufacturers continued last week when Mercedes-Benz USA hired Elke
Martin away from Saab Cars USA.
Martin, who assumes her new post today, becomes general manager of
corporate communications. She replaces Steven Rossi, who earlier this
year became VP of global product communications for Mercedes parent
While the titles are different, Rossi essentially filled the position
left vacant when Steve Harris moved to head up PR for General
Following the merger, DaimlerChrysler lost several long-time Chrysler PR
people to GM, so the Martin hiring is something of a
’turnabout-is-fair-play’ move for Mercedes. GM is one of Saab’s two
In filling Rossi’s old job, Mercedes USA had been looking for someone
with foreign luxury car experience who was also accustomed to
maintaining the identity of an auto brand that is part of a larger
automaker. Martin said her mission at Mercedes is to ’protect and grow
The Mercedes USA PR staff numbers about a dozen people and interacts
with - but does not report to - the DaimlerChrysler team. Martin has
been communicating with Rossi and with Daimler HQ to keep them up to
date on her PR efforts.
Martin is from Stuttgart, where Daimler is headquarted. ’I’m quite
familiar with the product range and the culture,’ she said.