GUATEMALA CITY: Hill & Knowlton has established a Central American presence, launching its first office in the region in Guatemala City.
GUATEMALA CITY: Hill & Knowlton has established a Central American
presence, launching its first office in the region in Guatemala
Juan Mauricio Wurmser was named chairman and local partner of H&K
Guatemala and will oversee the five-strong office.
Since Guatemala resolved its 36-year civil war three years ago, foreign
businesses have started investing in the country’s rapidly privatizing
industry. This, according to Wurmser, is likely to result in plenty of
PR opportunities for firms in the region. ’Because companies who have
recently entered the country need to establish themselves right from the
start, there has to be a professionally managed communications strategy
for introducing them,’ he said.
In a statement on the office opening, H&K chairman and CEO Howard Paster
said that Guatemala is a natural entry point for the agency in Central
America. ’Guatemala’s national economy is diversifying, the process of
privatization is well underway and foreign investment is flowing into
the country,’ he wrote. ’The need for strategic communications is
Government businesses undergoing privatization - especially those in the
energy and telecom sectors - have generated their share of interest from
foreign business concerns. In late July, Spanish telecommunications
company Telefonica Group said it will launch a subsidiary in Guatemala,
investing dollars 400 million to create 3,000 jobs over the next three
H&K has expanded its Latin American operations over the past 16 months.