TRIPOLI: The Libyan government is looking for a PR agency to help it capitalize on the climate of detente between Colonel Moammar Gadhafi’s regime and the West.
TRIPOLI: The Libyan government is looking for a PR agency to help
it capitalize on the climate of detente between Colonel Moammar
Gadhafi’s regime and the West.
Gadhafi is hoping to secure a broad range of coverage for a special
meeting of the Organization of African Unity (OAU) being held in Libya
The meeting, which has peace-keeping and anti-terrorism measures on the
agenda, will be highlighted by appearances from various heads of state,
including South Africa president Thabo Mbeki.
Gadhafi is clearly hoping to use the event, which coincides with the
30th anniversary of the revolution that brought him to power, as a
platform to recraft Libya’s image in the eyes of the Western media and
encourage investment in his country.
A number of US and UK-based PR agencies have been approached to help
generate international coverage of the meeting. The Libyan government is
rumored to be pressing for live coverage of the event on CNN’s Larry
Aside from UK public affairs agency Special Projects International
(which is coordinating a Libyan visit by a delegation of parliament
members on September 1), no agency has gone on the record as having
accepted work from the Libyan government.