NEW YORK: PepperCom continued its hi-tech hot streak last week by besting Burson-Marsteller and Middleberg & Associates to snap up highly touted Hispanic web portal Quepasa.com.
NEW YORK: PepperCom continued its hi-tech hot streak last week by
besting Burson-Marsteller and Middleberg & Associates to snap up highly
touted Hispanic web portal Quepasa.com.
Coupled with the agency’s other recent account wins in the sector - Data
Return, Integral, Buyingedge.com and UGO Networks - the acquisition of
Phoenix-based Quepasa.com as a client boosts the agency’s coffers by
nearly dollars 1 million. PepperCom was hired to service each of the
accounts for one year.
Ed Moed and Steve Cody, managing partners of PepperCom, attribute the
slew of new accounts to a partnership approach. ’This really resonates
with Internet companies, which are strategically focused to begin with,’
Moed added that the agency has been warmly received by dot-com companies
that have recently secured private equity rounds. ’After the first round
of financing, it’s much easier to get these companies the level of
exposure - whether before the media or the financial community - they’re
Peppercom has had its share of success with ’marrying’ clients as of
late, arranging such high-profile partnerships as Visa and VerticalNet,
Duke University with Ernst & Young, and GE Capital with the Institute of
Earlier this year, the agency picked up dollars 500,000 in change from
new accounts GE Financial Assurance, Harvard Business School Press and
As a result of the influx of new business, PepperCom has hired ten
staffers at the AE and supervisor levels this year.