Gateway realigns PR team for closer ties with business

SAN DIEGO: Gateway’s PR department, which has already seen its share of change in recent months, is in the midst of another overhaul.

SAN DIEGO: Gateway’s PR department, which has already seen its share of change in recent months, is in the midst of another overhaul.

SAN DIEGO: Gateway’s PR department, which has already seen its

share of change in recent months, is in the midst of another

overhaul.



The company has put out feelers to find a director of consumer PR in San

Diego and a director of business PR in Irvine, both new positions.



Both posts will report to Brad Shaw, Gateway VP of corporate

communications, who himself joined the company only six months ago.

Former Ford director of news and information John Spelich joined as

director of worldwide corporate communications last month. (PRWeek,

March 1 and July 5).



Gateway has already shaken up its global PR operations. It appointed

Paragon as its lead European agency in April, replacing Text 100 as its

agency of record, and is hand-selecting PR teams on a country-by-country

basis. It also selected Ogilvy PR as a lead agency for Asia. The firm is

looking for agencies in Malaysia, Singapore, Hong Kong and

Australia.



These internal comings and goings paint a picture of a communications

operation in flux. Not so, said Shaw.



’A few months ago, the agency took steps to restructure the PR

department so it aligns more closely with our business units,’ Shaw

said. ’It’s part of the broader restructuring of Gateway, where we’re

placing more resources on the parts of the business that have the

greatest market impact.’



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