DIARY: O’Dwyer takes the cake with hand in story’s cookie jar

We here at PRWeek don’t usually concern ourselves with other publications that purport to cover the PR industry, and we rarely get annoyed when they steal our stories without even bothering to attribute them. It’s kind of flattering, actually.

We here at PRWeek don’t usually concern ourselves with other publications that purport to cover the PR industry, and we rarely get annoyed when they steal our stories without even bothering to attribute them. It’s kind of flattering, actually.

We here at PRWeek don’t usually concern ourselves with other

publications that purport to cover the PR industry, and we rarely get

annoyed when they steal our stories without even bothering to attribute

them. It’s kind of flattering, actually.



But one piece in the July 21 edition of Jack O’Dwyer’s Newsletter

brought new meaning to the phrase ’copyright infringement.’ Under the

heading ’Golden Age of PR Is Here, Says Pro,’ an article identified the

10 reasons why companies are choosing PR over advertising.



The enlightening list was attributed to Iowa-based PR consultant Ron

Hanser, but it looked strangely familiar to one penned by our own team

in the March 29 issue of PRWeek. Upon closer inspection, we found it to

be an exact duplicate, all the way down to a quote from hockey legend

Wayne Gretzky.



Ron Hanser expressed bewilderment that O’Dwyer had attributed the top-10

list to him: ’That comes as news to me - I was on vacation.’ Hanser said

he did include PRWeek’s top 10 in an internal client newsletter, but

properly attributed the list. ’I don’t even subscribe to O’Dwyer’s,’ he

added.



Jack, we know you’re very busy with your non-stop, quixotic campaign

against the PRSA. But if you’re going to steal a feature of ours, at

least you could change stuff around a bit to throw us off track. Or

here’s a better idea to fill empty space - try covering some actual

industry news for a change.



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