NEW YORK: Business Wire has fortified its Internet offerings, forming a dollars 4 million alliance with Medialink and linking itself with online IPO information provider www.ipo.com.
NEW YORK: Business Wire has fortified its Internet offerings,
forming a dollars 4 million alliance with Medialink and linking itself
with online IPO information provider www.ipo.com.
BW and Medialink have each invested dollars 2 million in a new joint
venture, dubbed Newstream.com. The move creates a new portal site
through which multimedia corporate and financial news will be
distributed. The operation, which will initially be staffed by six to 10
pros, is expected to be fully functional by November.
’We’re keeping our core businesses separate,’ said Cathy Baron Tamraz,
executive VP of Business Wire. ’But we’re also combining those strengths
and applying it to the Internet because we both see that as the future
of our business.’
The two companies will market the new service to existing clients, while
Medialink will cross-sell its video production, audio and
still-photography services to BW clients.
Separately, the company’s partnership with ipo.com will allow it to
distribute IPO-specific content from the BW web site, which receives
more than 700,000 hits daily. It also lets users of the service create
custom web pages for storing news releases, earnings announcements and
links to sites with other background information on a given company.