BW beefs up Web offerings in dollars 4m Medialink venture

NEW YORK: Business Wire has fortified its Internet offerings, forming a dollars 4 million alliance with Medialink and linking itself with online IPO information provider www.ipo.com.

NEW YORK: Business Wire has fortified its Internet offerings, forming a dollars 4 million alliance with Medialink and linking itself with online IPO information provider www.ipo.com.

NEW YORK: Business Wire has fortified its Internet offerings,

forming a dollars 4 million alliance with Medialink and linking itself

with online IPO information provider www.ipo.com.



BW and Medialink have each invested dollars 2 million in a new joint

venture, dubbed Newstream.com. The move creates a new portal site

through which multimedia corporate and financial news will be

distributed. The operation, which will initially be staffed by six to 10

pros, is expected to be fully functional by November.



’We’re keeping our core businesses separate,’ said Cathy Baron Tamraz,

executive VP of Business Wire. ’But we’re also combining those strengths

and applying it to the Internet because we both see that as the future

of our business.’



The two companies will market the new service to existing clients, while

Medialink will cross-sell its video production, audio and

still-photography services to BW clients.



Separately, the company’s partnership with ipo.com will allow it to

distribute IPO-specific content from the BW web site, which receives

more than 700,000 hits daily. It also lets users of the service create

custom web pages for storing news releases, earnings announcements and

links to sites with other background information on a given company.



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