Weber jumps off Gateway ship for competitor Micron

NAMPA, ID: In the wake of reports that Gateway was seeking a PR agency to replace The Weber Group, the agency has beaten the computer giant to the punch.

NAMPA, ID: In the wake of reports that Gateway was seeking a PR agency to replace The Weber Group, the agency has beaten the computer giant to the punch.

NAMPA, ID: In the wake of reports that Gateway was seeking a PR

agency to replace The Weber Group, the agency has beaten the computer

giant to the punch.



Weber has resigned the account to work with lesser-known Micron

Electronics, based in Nampa, ID. Micron is considered a Gateway

competitor, although the company focuses on selling to businesses and

government agencies, while Gateway concentrates on selling direct to

consumers.



’After some consideration, we agreed that it’s been a wonderful

engagement for both of us, but we’re going to go down the road on

different paths,’ said Weber president and CEO Marijean Lauzier.



Denise Smith, manager of corporate communication for Micron, said the

work officially kicks off today, following the signing of a one-year

contract last Monday. ’We’re in a transition process to make Micron more

than a hardware vendor, to provide a complete suite of services,’ said

Smith.



’We needed an agency that could be our partner.’



Weber will be the only PR agency working with Micron. The company had

previously worked with Campbell, CA-based Krause-Taylor, but said that

the scope of its work had become too large for the high-end boutique

agency to handle. Micron conducted a thorough search before appointing

Weber.



The firm will develop a complete program for Micron, including product

PR and IR. While Gateway’s business was coordinated from the agency’s

Cambridge office, Lauzier said Micron will be serviced from its Palo

Alto outpost.



As PRWeek reported earlier this month (August 2 and August 16), Gateway

is in the process of overhauling its entire PR operation, growing its

in-house staff and appointing lead agencies Paragon in Europe and Ogilvy

in Asia.



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