Online access company appoints Sterling

LOS ANGELES: Zyan Communications, which provides Internet access via digital subscriber line (DSL), has tabbed Sterling Communications as its first full-service PR firm.

LOS ANGELES: Zyan Communications, which provides Internet access via digital subscriber line (DSL), has tabbed Sterling Communications as its first full-service PR firm.

LOS ANGELES: Zyan Communications, which provides Internet access

via digital subscriber line (DSL), has tabbed Sterling Communications as

its first full-service PR firm.



The selection marks a change in communications strategy for the

five-year-old Los Angeles-based company, which previously handled all PR

in-house. Zyan selected Sterling over a host of competitors that

included Edelman, Asbury Communi-cations and The Terpin Group.



According to Zyan president Crosby Haffner, the primary criteria

followed by the company in its agency search was ’understanding of our

particular type of service model and the business audience we are trying

to reach.’ Not only did Sterling have this, he said, but the firm had

previous experience in the same industry, having worked with Covad

Communications.



Though Zyan’s PR budget was not available, its account, along with two

other recent client wins (Perfecto Technologies and Qtera), have boosted

Sterling’s annual billings by about dollars 650,000, according to agency

spokesperson Lisa Hawes.



Founded in 1994, Zyan is best known as a provider of DSL and other

high-bandwidth Internet services, such as e-commerce and Web hosting and

design, for small- to medium-sized businesses.



Sterling will be handling all corporate positioning, regional roll-outs

and ongoing media and analyst relations. The account will be serviced

out of the agency’s San Jose office.



Specializing in business-to-business hi-tech growth companies, Sterling

has offices in Seattle, San Francisco and San Jose. The firm projects

hitting dollars 3.5 million in annual billings for 1999.



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