Ogilvy taps market explosion with dollars 1.5m hi-tech haul

NEW YORK: Three months after formally launching its own technology practice, Ogilvy PR Worldwide has landed dollars 1.5 million in new business.

NEW YORK: Three months after formally launching its own technology practice, Ogilvy PR Worldwide has landed dollars 1.5 million in new business.

NEW YORK: Three months after formally launching its own technology

practice, Ogilvy PR Worldwide has landed dollars 1.5 million in new

business.



The new work includes: online business information provider Hoover’s;

web directory Looksmart; web-search technology provider Lexiquest;

e-commerce site developer Snickelways Interactive; and e-commerce

incubator Breakthrough Commerce.



’There’s been quite a bit of activity,’ said SVP Nancy Tamosaitis. ’I’ve

never seen a more healthy market.’



Ogilvy, which became a major player in the hi-tech market with its

October 1998 acquisition of Alexander Communications, did not have a

technology practice of its own until Tamosaitis came on board from

LobsenzStevens in late April. The Ogilvy technology team - headed by

Tamosaitis and VP Kathryn Lancioni - now numbers four, with two account

staffers set to come on board shortly.



On the strength of the Internet sector and Ogilvy’s cross-discipline

expertise, Tamosaitis is projecting dollars 1 million in new business

per quarter.



Ogilvy shares clients and staff with Alexander, and Tamosaitis admits

that there are still some client-conflict issues. For example, Looksmart

is an Alexander client looking to Ogilvy for more consumer-driven

support.



The other accounts however, are Ogilvy-exclusive.



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