NEW YORK: Three months after formally launching its own technology practice, Ogilvy PR Worldwide has landed dollars 1.5 million in new business.
NEW YORK: Three months after formally launching its own technology
practice, Ogilvy PR Worldwide has landed dollars 1.5 million in new
The new work includes: online business information provider Hoover’s;
web directory Looksmart; web-search technology provider Lexiquest;
e-commerce site developer Snickelways Interactive; and e-commerce
incubator Breakthrough Commerce.
’There’s been quite a bit of activity,’ said SVP Nancy Tamosaitis. ’I’ve
never seen a more healthy market.’
Ogilvy, which became a major player in the hi-tech market with its
October 1998 acquisition of Alexander Communications, did not have a
technology practice of its own until Tamosaitis came on board from
LobsenzStevens in late April. The Ogilvy technology team - headed by
Tamosaitis and VP Kathryn Lancioni - now numbers four, with two account
staffers set to come on board shortly.
On the strength of the Internet sector and Ogilvy’s cross-discipline
expertise, Tamosaitis is projecting dollars 1 million in new business
Ogilvy shares clients and staff with Alexander, and Tamosaitis admits
that there are still some client-conflict issues. For example, Looksmart
is an Alexander client looking to Ogilvy for more consumer-driven
The other accounts however, are Ogilvy-exclusive.