Net software firm taps Allen & Caron

SANTA ANA, CA: ZLand.com, provider of Internet software applications, has tapped Allen & Caron for PR and corporate communications.

SANTA ANA, CA: ZLand.com, provider of Internet software applications, has tapped Allen & Caron for PR and corporate communications.

SANTA ANA, CA: ZLand.com, provider of Internet software

applications, has tapped Allen & Caron for PR and corporate

communications.



The agency will launch a media-intensive effort for ZLand.com’s new

Powersuite product. Later in the fall, as the firm moves closer to a

planned IPO, Allen & Caron will shift gears to a more branding-oriented

campaign.



Founded in 1995, ZLand. com has previously worked on a project basis

with Bock Communications. Other agencies considered in the review

included Burson-Marsteller and Simon McGarry.



’Allen & Caron was most in tune with our vision and goals,’ said

marketing assistant Karen Mazzei. ’They should be able to provide us

with the level of service we might not get from a larger agency.’



Allen & Caron specializes in IR and marketing communications, and has

offices in Santa Ana and New York.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in